More on expectations vs. reality

They Always Buy the Ten Cent Wine

He offered sample glasses of two red wines - one costing five cents per bottle and the other ten cents. The buyer tasted both and pronounced, “I’ll take the ten-cent one.” The wine in the two glasses was exactly the same.

I'm almost ready to admit in public that I can't taste the value of $400 bottle of Opus One compared to some other excellent Napa cabs that aren't even a tenth the price.